The long and full retail racks welcome you as soon as you step into a retail store. With an extensive variety of products vying for your attention, how on earth a box, bottle, pouch or jar could grasp your attention and actually sway you to purchase the product? Simply put, how can a product packaging turn you into a repeat customer and influence you to favor a brand?
To be honest, the key to success lies in the packaging. Unlike previous decades, product packaging is more than just a fancy photo glued to a box, bottle or jar with a bed of beads. To come up with a compelling product container, you must invest more than just money. Because designing a package goes beyond choosing a random design. You need the right solution to impress your customers.
Fortunately, soap manufacturers and brands understand that packaging is a marketing tool in itself. Something that should stand on its own. Meaning, it should be equivalent to a radio commercial, budgeted ad campaign or serve more like a brand ambassador. In a nutshell, carve a powerful solution that can effectively communicate the brand messaging and seal the deal for you.
But it isn’t as simple as it may sound. When it comes to creating potent custom soap boxes,make sure the sales must come in without a talking head or voice while the product is lying flat on the crowded retail shelf. In a few words, your custom printed soap boxesmust represent your company in the battle of the brands.
That said, designing soap packaging is one of the most interesting tasks. Of course, it’s challenging, but on the flip side, nothing makes a business owner more delighted than seeing his or her sales go up because of their packaging. To help you in this venture, The Legacy Printinghas outlined three insiders’ secretes to design a custom soap box in the most effective way.
Craft an Intriguing Story
If a packaging solution cannot effectively convey your brand messaging, it won’t win you customers. However, if you can tell your customers a great story like why your soap deserves to be in their cart or why they should forget other brands and buy from you, people will surely favor your brand. But it boils down to how successful you communicate and print your unique selling proposition on your custom soap packaging.
Keep your Brand Front & Centre
Now that you have crafted a compelling brand story, it’s time to highlight which aspects of the packaging should be echoed to your customers. In other words, you need to figure out whether the colors should be bolder, the typeface should be bigger or a different texture would do the job for you. To sum up, you have to ensure your focus must be highlighted. This will distinguish your brand and custom soap boxes from the competition.
Guide Customers with Messaging Hierarchy
Directing customers with your preferred messaging hierarchy also generates interest. How? Reveal your product benefits, ingredients or market competitive pricing. If you are willing to take on this path, then design your packaging in a way that it’ll allow your audience to learn more about your soaps. Simple elements like arrows, arches, images or italics can help draw attention to a specific point of view. When you are able to align your messaging hierarchy, your packaging will become more effective and work harder for your brand.
We hope these tips will help you create delightful packaging that can double your sales and triple your proceeds.